When was the last time you test your website speed?
Maile Ohye shared, “2 seconds is the threshold for e-commerce website acceptability.
At Google, we aim for under a half second.”
With the main search engine loading millions of answers under half a second, users are having less patience to wait for your website to load.
Users could be visiting your website for various reasons. They could have heard about you from a peer or simply because you are providing what they are searching for. Whether or not they eventually stay on your website and meeting their objective depends on landing on your website as quickly as possible.
Every second counts. Shortening the process by a matter of milliseconds and you can convert potential visits to actual sales. Many successful stories showed a direct connection between speed and revenue. In 2006, Amazon reported a 1% increase of revenue for every 100MS of speed improvement. Later in 2009, AOL shared that faster user experience led them to 50 percent more pageviews.
With so many information and alternatives available, website visitors have a very short attention span. High chances that if they leave your website without meeting their objective, they will probably never return or remember anything about you. So providing them a reason to leave (i.e slow website) is just bad for business.